Here are just a few things a specialist email marketing software package or web-based service can do that your standard email software or webmail account cannot:
1. Automated management of your email list
People can add and remove themselves from your list without you needing to manually alter any records. Dead addresses that no longer accept email are also removed from the list automatically. This is a big time saver as soon as your list starts to grow beyond a few dozen names.
2. Automated emails
As soon as someone signs up to your list, they get a welcome email message (or series of messages) pre-created by you.
3. Tracking and reporting
You get detailed information on the fate and performance of the emails you send. For example...how many were sent? Which link was most popular? Which people clicked on that link? How many folk removed them from the list after getting this email?
4. Optimized campaigns
Specialist software and services offer features, tools and templates that help...
- ensure your emails meet legal requirements
- Code and format your emails so they are more likely to appear as desired when read by others. Desktop email software and webmail accounts are not designed to create and send the kind of complex image-rich HTML emails that make good marketing messages
- provide delivery infrastructure and tools that make it more likely that your emails get through to the end recipient
- allow you to easily personalize and customize your emails so each recipient gets their own tailor-made version
5. Support and advice
Nearly all vendors offer resources or support for dealing with email marketing topics and issues you need to consider or resolve.
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